Our Missions
TO DEFEND and promote the interests of the Brazilian beef exporting sector at home
and internationally;
TO INITIATE and/or participate in efforts to reduce tariff and non-tariff barriers in
international trade (commerce) and to promote Brazilian products and the image of
the country abroad, seeking to reduce protection and consolidate the sector’s position
in international markets; and
TO ENSURE that the sector is properly represented in national and international
forums so that it may influence decisions and the elaboration of norms, regulations
and legislation pertinent to international beef commerce.
Mission & Objectives
To synthesize, coordinate, represent, promote and defend the interests of all
Brazilian companies exporting unprocessed and processed beef, conducting studies
and interfacing with public and private bodies to seek solutions for general and specific
problems that affect the sector;
To conduct educational campaigns to inform public opinion about matters relating to
beef exporting;
To collaborate with public authorities and other trade associations in all matters
relating to the domestic and international beef markets;
On request, to offer conciliatory mediation to resolve disputes between members or
between members and other exporters;
To organize meetings, congresses and expositions to develop the beef exporting
sector;
To collaborate with third parties that share similar aims - including foreign
organizations - in studies and research about problems related to beef exports;
To organize, and offer to members, services and support related to the specific
interests of companies involved in beef exporting;
To promote Brazilian beef via the marketing program “Brazilian Beef”, which may
include participating in fairs and organizing workshops and such other events as
may help promote the brand internationally, in order than Brazil can consolidate its
position as global leader among beef exporters; and
To increase the number of international markets that buy Brazilian beef.
