Brazil has a cattle herd estimated at 205 million heads in continuous growth and has made advances in the productivity rates. In the last 10 years, productivity in heads per hectare increased 25%.

Between 1995 and 2010 Brazilian cattle herd increased 27%, beef production increased 38% and exports 731%. But, as result of high technology combined with the integration of livestock-agriculture-forestry, our pasture area decreased 2%.

In 2010 39,3 million heads were harvested. 80% of it went to Brazilian internal market giving a per capita consumption of 37,4 kg and 20% was exported, to over 180 countries.

Transform the Brazilian beef in product highlighted, with the added value, and not in another commodity, is a major challenge that the agribusiness chain have to face. Keep the country as a leader in that market, an even greater challenge. The solution of the problems for the Brazilian livestock is, necessarily, the organization of the production chain, for profound improvements in management practices applied by the productive sector for a better understanding of this chain for all the bonds, a better communication between participants, the responsibility each of them, but first of all, the self-knowledge. To understand the beef cattle, their choices, methods that help to improve their growth and development, have become an obligation of each participant of the largest share of Brazilian agribusiness.

The set of agents, which comprises beef production chain, has a great variety: from highly capitalized farmers and small producers of meatpackers plants with a high technological standard, able to meet an external demand, the slaughterhouses need to meet minimum requirements of health legislation.

Today Brazil has not one, but several types of beef to offer: Lean beef, grain fed, certified, grass fed, and marbled beef. And on top of it, Brazil has a modern Beef industry, responsible for over US$ 5 billion exports and millions of jobs, with processing plants in Brazil, Argentina, Uruguay, Paraguay, Chile, United States, Australia, United Kingdom, France, Netherlands, Italy and China.

Brazilian Beef Profile:
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