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Economically feasible, socially fair, and environmentally
correct cattle raising. It is based on these assumptions that
thousands of cattle farmers throughout Brazil are adapting to
the Good Livestock Practices Program (Programa de Boas
Práticas Agropecuárias - BPA) for beef cattle, developed by
The Brazilian Agricultural Research Corporation (Empresa
Brasileira de Pesquisa Agropecuária - Embrapa). This set of
norms is intended to ensure animal well-being and as a
result, to ensure food quality. “The key purpose is to ensure
the supply of safe food to the consumer market, originating
from sustainable production systems,” explained Mr.
Ezequiel Rodrigues do Valle BPA coordinator.
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It is in the Brazilian wetlands (Pantanal), in one of the
world’s richest and best preserved biomes, that cattle
raising finds the true meaning of the word sustainability.
It is in the midst of birds, streams, and beautiful
landscapes that the region’s farms produce a high-
quality meat in industrial volumes, and more important,
without harming nature. The state of Mato Grosso do Sul,
which harbours a great portion of the Pantanal, has one
of Brazil's largest cattle herds with over 20 million heads.
Nonetheless, the regions still preserves 87% of its native
vegetation.
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