The Abiec has an Integrated Sector Project in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to promote the Brazilian beef abroad.
One of the marketing activities of this project is to accomplish workshops in countries importers or potential importers of beef, in partnership with the Brazilian Embassy in the country.
The Workshop is an event held in a lunch or dinner, where we invite importers of beef, hotel managers, restaurants, local health authorities, media and guests of the Embassy.
We began the event with a round of business between Brazilian exporters and importers of the country where the event takes place. It is distributed some disclosure material about Brazilian Beef. Then after it has a presentation on the production chain of beef, after the lecture, a cocktail is served with a Brazilian barbecue beef.
We take the beef from Brazil and farofa (manioc flour), besides the barmen and barbecue chef with expertise required. Also, we serve caipirinhas in some countries.
The choice of countries for the workshops is based on the strategy of conquest and strengthening the most important target markets in the timing of activities.
The decision for the location for the event, buffet and other suppliers are made by the local Brazilian Embassy, which requires the knowledge and high standard of quality, besides must have own contacts that can not be disregarded.
• Upcoming
Workshops:
• Previuos Workshops:
Flavours from Brasil
Johanesburgo, África do Sul
June 20th, 2010
ABIEC, with the Brazilian Beef project participated of the event "Flavours from Brasil" in partnership with Apex-Brasil and the Brazilian government held on June 20th, 2010 at the Sandton Convention Centre in Johannesburg, South Africa.
This event had among its objectives to promote Brazil, Brazilian products and to launch the country officially to the opening for the next World Cup in 2014.
"Flavours from Brazil" program was composed by a seminar about Brazil’s economic outlook and Brazilian exports of food and beverages, with emphasis on Brazilian beef which is returning to the South African market after five years.
More than 500 guests attended the event between them, food distributors, press and local authorities that received information about our sector and could taste the Brazilian beef.
Hotel Sheraton Santiago - Brazilian Beef Diner for Chefs and Chilean Importers
Santiago, Chile
July 9th, 2009
Hotel Sheraton Santiago
Santiago, Chile
July 9th, 2009
Brazilian Beef Day
Brasília, Brasil
August 13th, 2009
