The Image Picture is a marketing action that is to invite international journalists of specialized vehicles and opinion, to hold a spot for the productive chain of Brazilian beef.

         This program of visits it takes around a week and is always linked to an agricultural fair of relevance in Brazil.

         The roadmap is the first presentation of a lecture at the entity, followed by a Thursday visit to the exposure of cattle to the farm, a refrigerator, a barbecue restaurant and finally, for a project of ecological preservation with cattle breeding.

         The Project has excellent image results. An article written by the local press in another country may be more relevant to consumers than a paid ad, it will be perceived as a validation of third party (press) the quality of the product.

 

• Upcoming Images Projects

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Expozebu 2010
April 28 to May10, 2010

         The French TV Canal Plus participated of an action from the Brazilian Beef “Image Project” during May 1st to 4th , 2010 to prepare a documentary about food production in Brazil with emphasis on Brazilian Beef. The team visited the Expozebu Exhibition attending the lectures of ABIEC that provided information on the Brazilian Beef chain and on the Project to Promote the Brazilian Beef Exports. The Association of Brazilian Zebu Breeders - ABCZ also made a lecture on the Breeding Program of Zebu Cattle and the Brazilian Cattle Project.

         The group also visited the Alta Genetics one of the largest cattle breeding farm in the world and Farm “Mundo Novo”, synonymous of sustainable farming. One of the members of the French team was a specialist in meat and during the visit gave a demonstration of cuts. The team recorded images for the production of the documentary and the forecast is that the material will be ready early next year.