The Image Picture is a marketing action that is to invite international journalists of specialized vehicles and opinion, to hold a spot for the productive chain of Brazilian beef.

         This program of visits it takes around a week and is always linked to an agricultural fair of relevance in Brazil.

         The roadmap is the first presentation of a lecture at the entity, followed by a Thursday visit to the exposure of cattle to the farm, a refrigerator, a barbecue restaurant and finally, for a project of ecological preservation with cattle breeding.

         The Project has excellent image results. An article written by the local press in another country may be more relevant to consumers than a paid ad, it will be perceived as a validation of third party (press) the quality of the product.

 

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